et al.
Industries
Brand and commerce designed as one experience
As a new brand and new website, et al. needed an ecommerce experience capable of introducing its proposition while making an extensive product and shade range intuitive to explore.
Skywire worked across technical strategy, UX/UI and BigCommerce development to turn the requirements into a connected storefront. Bespoke templates, components and interactions bring the visual identity into product discovery, product pages, navigation, cart and account journeys.
The customised BigCommerce storefront supports the complete journey from discovery to purchase. Variant-aware product experiences help customers move between shades, while wishlists, reviews and responsive navigation make it easier to explore the wider collection.
Skywire initially integrated Perfect Corp's AI and AR technology, bringing virtual try-on and shade discovery into the ecommerce journey. Customers could visualise a selected product shade and move between related variants without losing the try-on experience.
The shade-matching journey has since moved to Findation. The current integration helps customers identify a recommended shade from products they already know, while structured analytics show how customers use and complete the experience. This evolution reflects an ongoing approach to selecting and integrating the technology best suited to the customer journey.
Continuing to develop the platform
Skywire continues to support and evolve the et al. storefront. Recent work includes moving shade matching to Findation, refining how customers discover and select products, and strengthening the development and release workflows behind the live BigCommerce storefront.
Unit tests cover important storefront behaviours, while automated release workflows support reliable ongoing delivery.
