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Can SEO go too far?
Choosing architecture for international luxury platforms
Email Pixel Tracking Consent Update
Who decides what you desire? Luxury and the rise of agentic commerce
Designing custom configuration and guided product experiences
How does advertising work on LLMs?
ChatGPT + AI-Powered Ads
How to guide customers through a complex user journey
Is there still space to tell your brand story on an LLM?
Does AI threaten the exclusivity that luxury brands rely on?
The psychology of luxury branding
How are luxury jewellery brands shaping the world of ecommerce?
AI + The Purchasing Journey
Connecting ecommerce, stores and operational systems
Which AI image generator is the best?
Introducing Skywire AI
Connected digital platforms: turning separate systems into one customer experience
AI for Leaner Business Growth
ChatGPT, Claude or Gemini: Which is best to get your business discovered?
How do you tell the story of your history and brand heritage?
How to own your brand heritage
From Heart to Cart: Insights from Valentine's Day 2026
Ecommerce Interior Design Trends
Lectra study highlights luxury brands' pursuit of new strategies for growth
Luxury sector to see only modest growth in 2026 as financial challenges bite
Google brings its virtual AI-powered try on tool for shoppers
Fashion sees fewer retail activations in early 2025, but beauty thrives
Recent Trends We Liked
OpenAI's Browser: Why Atlas Can't Hold Up The Web
AI-Powered Ads: The bespoke edge in luxury marketing
Why minimalism still wins in luxury design
Why January Is the Best Time to Review Your Digital Strategy
Our predictions for 2026
Shopify's Winter Update: A New RenAIssance?
Pantone's Colour of the Year: Minimalism versus Minimal Effort
The death of the one-day spike: Is Black Friday disappearing?
BigCommerce partners with PayPal - but is it enough?
Strategic SEO in the Age of Large Language Models
Vibe Coding, AI-Assisted Development, and the End of the Middle
Miami Fashion Week reaffirms its commitment to bridging physical and digital worlds
Shopify's Step Forward: Four Features You May Have Missed
Two thirds of UK shoppers ‘likely to use AI for their holiday shopping’ in 2025
Price moderation may be returning to the luxury sector, new study indicates
Gen Zers ‘prefer saving to spending’, with implications for luxury
Transformation efforts ‘helping to ensure the luxury sector’s resilience’
Warm weather helps push up UK clothing sales during August
Punks, preps, and witches: the looks that shaped London Fashion Week SS26
Digital Fashion Week captures imaginations in NYC – with more to come in London
3 themes that look set to define London Fashion Week’s ‘Super September’
Groundbreaking inclusive fashion show unveiled by spinal cord injury charity
UK shoppers spend more than £162 billion on clothing a year, says new report
eBay continues to spotlight pre-loved fashion through the SS26 catwalk season
Britons’ “soaring” expenditure in the EU prompts fresh call for tax-free shopping comeback
Consumer brands ‘could surpass luxury labels for the first time since 2010’
Amid shopper pushback, high-end brands slow their price increases
UK online fashion sales fared strongly in June, amid emerging “GenAI revolution”
TikTok study indicates social platforms are increasingly key to young buyers’ luxury experience
Clothing a key spending category as UK retail industry gets more optimistic
Consumer authorities worldwide urge against greenwashing by fashion retailers
Over half of UK shoppers ‘have purchased fashion or accessories online in past year’
Survey finds that the UK’s online shoppers have made extensive use of artificial intelligence
New Walpole report shows Brexit’s impact on UK luxury exports to the EU
Pinterest’s AI-oriented visual search upgrade could have intriguing implications for fashion ecommerce
UK stores ‘failing to re-engage shoppers post-checkout’
Inclusive fashion show in Hammersmith ‘brings first UK catwalk featuring braille’
Social shopping for beauty and fashion items reportedly ‘booming’ in the UK
London Fashion Week June cancelled amid BFC’s “digital-first” focus
April’s Metaverse Fashion Week 2025 is set to explore borders, identity, and the limits of physical apparel
New size inclusivity report indicates backsliding plus-size representation on AW25 catwalks
Second Fashion Act event set for Paris in May, with focus on circularity
New study questions sustainability credentials of circular fashion
3 things we learned from the February 2025 London Fashion Week
More than a quarter of UK fashion and beauty shoppers ‘purchase directly through social media’
2025 could mean exciting things for fashion’s engagement with emerging tech
Both online and offline UK fashion sales were on the up in January 2025
Do luxury fashion brands’ Golden-Quarter results indicate good things for 2025?
Entrepreneurial students still worry about the cost of living, but are determined to invest in fashion
Copenhagen’s minimum sustainability requirements adopted for London Fashion Week NEWGEN brands
Will 2025 be a “rebound” year for luxury brands?
London Fashion Week’s fall 2025 showcase set to be a day shorter
What key insights and conclusions emerged from the recent Vogue Business Fashion Futures London?
London Fashion Week extends its fur-free policy to include a ban on wild animal skins
Source Fashion 2025 poised to continue the sustainability conversation at Olympia London
Amid flat luxury spending, have high-end brands paid the price for overlooking younger shoppers?
New McKinsey report underlines the scale of the challenges facing global fashion in 2025
UK undergoing physical retail revival, spearheaded by Millennials and Generation Z
Luxury’s grasp on The Lyst Index shows signs of slipping, as Miu Miu reclaims top spot
Study finds that upmarket brands must ‘create lasting memories’, not just beautiful products
Unexpected sales drop for LVMH underscores the luxury sector’s challenges in 2024
Artificial intelligence ‘moving to the foreground’ of high-end e-tail
Amid Rush’s impending exit, British Fashion Council commences search for new CEO
5 for ’25: London Fashion Week trends to watch ahead of the spring
Luxury brands warned about post-COVID “normalisation of consumption”
As London Fashion Week SS25 looms, what to expect and look forward to?
eBay announces its first-ever Pre-Loved Fashion Week in London and New Yorkut it manifests seriously in fashion
“Very demure” may be a satirical viral trend, but it manifests seriously in fashion
2024 Olympics and Paralympics underscore the connections between fashion and sport
Weak yen currency drives a surge in luxury shopping among tourists in Japan
Evidence remains of persistent fashion-price deflation in the UK
Web3 fashion platform SYKY launches on Apple Vision Pro with Japanese label ANREALAGE
AI investment is massively climbing among luxury brands – but why?
As fashionistas embark on summer holidays, luxury brands are travelling with them
New study shows some luxury brands still struggling to improve their post-pandemic reputations
Pure London x JATC unveils exclusive seminar programme for its upcoming next show
Are China’s wealthy shoppers leaning towards more understated fashion?
3 of the biggest talking points from London Fashion Week June
BFC chief executive urges next UK government to bring back VAT-free shopping
What’s on the schedule for the much-talked-about LFW June?
Will London fashion outlets benefit from Paris Olympic disruption?
Luxury brands choosing increasingly large physical retail spaces in Europe, new report indicates
TikTok Shop launches second-hand luxury fashion offering in the UK
Up-and-coming brands pull out all the stops to impress at Taipei Fashion Week
London Fashion Week June set to “ignite a cultural moment” in 2024
Fashion and luxury NFTs continue to come on stream in 2024
SEAMM shows its DPP solution for prestige clothing brands at Paris Blockchain Week
ELEVATING YOUR Product Photography
Coachella: A Case Study in Marketing Mastery
Luxury Jewellery Ecommerce Trends
Web3 fashion back on the agenda at a series of Paris events
Excitement and chaos erupt at Milan Fashion Week’s A/W24 runway shows
Amid an uncertain world, what was the mood at the latest London Fashion Week?
High-end brands welcome in Lunar New Year — but not everyone is convinced
Should your fashion brand branch out into beauty?
Gucci nudges higher in the Vogue Business Index of luxury brands, but Louis Vuitton remains on top
Three of the most impactful looks at Paris Fashion Week
Resurgent outbound Chinese tourism brings hope for high-end brands
A look back at the highlights of Milan Fashion Week Men’s A/W 2024
Fashion brands rapidly embracing the ‘circular economy’, study reveals
What’s been happening in the world of Web3 fashion as 2023 becomes 2024?
The 40th-anniversary London Fashion Week is looming – so what can attendees expect?
Solid sales growth for luxury brands during 2023’s third quarter – but are labels set for a winter discounting spiral?
New collection of top African fashion designers is launched in Cape Town
Fashion, Web3, and pop culture combined during Miami Art Week
UK fashion retail ‘had especially difficult November’ with declining sales
Emphasis on “resilience, relevance, and renewal” for the global luxury sector in 2024
December means the season of the fashion pop-up in London
UK Government failures ‘stopping consumers from achieving big savings on eco-friendly choices’
Even luxury brands ‘facing a worsening retail outlook in the UK’
Increasing production of new clothes is ‘cancelling out’ carbon reduction, says WRAP
13th Africa Fashion Week London once again proves a big hit
What were some of the crucial takeaways from the inaugural New Codes Digital Fashion summit?
Fashion brands ‘will still rely heavily on unsustainable materials’, even in 2030
New “Matter and Shape” design salon set to take place in Paris in spring 2024
AI’s trend forecasting capabilities are bringing profound implications for the fashion sector
Diwali 2023 set to see big jump in spending on luxury goods
Instagram ‘still the most influential social network for brands’, says Launchmetrics
Slowing sales growth at LVMH indicates the possible end of global luxury’s post-pandemic boom
Frieze London played host to many fine fashion moments in 2023
New London show celebrates Black British fashion, culture, and creativity
There was a major Web3 element to the recent Milan Fashion Week
What were 3 of the biggest themes that emerged from the recent Paris Fashion Week?
Sustainable Fashion Week is held across the UK and internationally for the first time, to “massive success”
Seven in ten UK luxury fashion consumers ‘in favour of AR shopping solutions’
Newly opened exhibitions put the spotlight on London’s continued fashion-capital status
3 things that marked out September 2023’s London Fashion Week
British Fashion Council announces nominees for The Fashion Awards 2023
3 of the biggest talking points from September 2023’s New York Fashion Week
Web3 artist residency scheme launched by Adidas
Billie Eilish talks up second-hand fashion at climate-focused event
Half of European consumers ‘prepared to pay 10% extra’ for sustainable luxury fashion
New United Nations reports set out what the fashion world can do to reduce its carbon footprint
Competing UK fashion trade fairs, Pure London and JATC, combine for February 2024 edition
3 things you might have noticed about the recent Copenhagen Fashion Week
Tie-up between Copenhagen Fashion Week and Drest enables fashionistas to virtually try on the latest styles
5 fashion trends to keep an eye out for in the autumn of 2023
September 2023’s London Fashion Week: the who, the what, and the when
Luxury Branding Tips
What is Atomic design?
3 Reasons you should be using Klaviyo
Luxury fashion gaming company DREST secures £15 million in funding to support growth
The SYKY Collective inaugural class for 2023 has now been revealed
The True-Luxury 3.0 Summit explores the fashion Industry’s responsibility to make climate-friendly changes
Fashion-sector bodies join forces for sustainable supply alliance
Istanbul Fashion Connection presents solutions to help bolster the industry’s sustainability
What applications might the fashion sector have for Apple’s new Vision Pro headset?
Debut Tech for Fashion event considers how the tech and fashion spheres intersect
Louis Vuitton tops the list of the world’s most popular luxury brands – but Dior and Gucci also fare well
Is now the time for fashion retailers to block customers who return too many items?
The fashion world’s Web3 engagement is given even greater impetus
Cost and sustainability-minded consumers ‘turning to second-hand platforms more often than social media for fashion purchases'
How luxury brands such as Coach and Gucci are enjoying profit in China from pandemic investments
SYKY launches “Collective” incubator programme for up-and-coming digital designers
5 fashion trends that could define 2023
Could AI help reduce the headaches of those shopping for second-hand luxury goods?
Fashion house Balmain drops Unicorn sneakers along with identical NFT versions
Seven in 10 UK fashion businesses ‘are currently exporting’
Phygital show during London Fashion Week highlights the emerging possibilities for digital clothing
What implications could the generative AI revolution have for digital sustainability?
What is ‘quiet fashion’, and how will it define 2023?
Could Chinese luxury aficionados do their shopping largely ‘in-house’ in 2023?
Net-a-Porter is the latest brand helping to make thrift darn cool
Digital fashion platform Syky secures $9.5 million in funding and introduces first NFT
Metaverse ‘has big potential in Gulf Cooperation Council countries’, including for luxury fashion
Indications that the cost-of-living crisis could be eroding the customer bases of luxury firms
Fashion shoppers in the UK ‘want to see sustainability and authenticity from brands’
Strong brand portfolio ‘good news for Kering’ in third quarter, amid macroeconomic pressures
Shopify and Novel join forces to make Web3 more accessible for merchants
Christmas Countdown Checklist 2022
Chinese Digital Marketing Overview
Creatives reflect on the past and present of fashion in London
Alibaba marks fifth anniversary of Tmall Luxury Pavilion with metaverse upgrades
Luxury fashion brands ‘generating particularly high shareholder returns’ as global turbulence continues
Blockchain - The Web3 Series
Nolcha Shows: Web3 Edition to offer a peek into the future of fashion this NYFW
Generation Zers - sustainable versus ‘fast’ fashion
Shopify launches “Collabs” to bring together merchants and creators
Fashion brands’ investment in Web3 continues apace in the summer of 2022
Klaviyo becomes the recommended email solution partner for Shopify Plus
Meta’s avatar fashion platform enhanced with items from DressX
Generation Zers drive high levels of ‘fast fashion’ returns, despite environmental concerns
6 ways to build an effective loyalty scheme for your high-end brand
Fashion sector provides a bright spot in otherwise challenging picture for UK retail during June
Skywire is proud to support Positive Luxury
Amazon makes its bold move into the luxury fashion space in the UK and Europe
GQ targets Web3 audiences with its move onto Discord – but what does it all mean?
How is luxury brands’ relationship with digital content changing?
The rise of gender-neutral fashion – and how labels should be reacting now
Australian Fashion Week Goes Large
Strike Integrates with Shopify
A New Internet Era
Challenging Fashion’s Climate Impact
Shopify Plus vs Magento Commerce: is one better than the other for your high-end store?
The first ever Metaverse Fashion Week: what was all the fuss about?
Fashion Brands Accused of Greenwashing
‘Adaptive fashion’ puts forward its ever-continuing relevance
Luxury Ecommerce in the Middle East vs COVID-19
Metaverse in Fashion
Luxury Brands Price Increase
Livestream ECommerce
London Fashion Week Returns
Shopify Boost in Q4 2021
Customer Loyalty Programmes
Shopify Digital Sizing
Christmas Countdown Checklist
CRM: The Skywire Essentials
Thought
Join Clubhouse
AZ Fashion Launch
TikTok x Walmart
Luxury Jewellery: A Landscape Review
Skywire London : A Covid Diary
Is this the standard for new brand launches?
Fashion Now - It's all About The Mask
Skywire Turns Sweet 16!
How Brands Are Joining The Fight
Losing Your Head
Growth Plans
A New Look for 'My Wardrobe HQ'
Internships at Skywire
Q&A with David Alexander: Developer at Skywire Studios
Cordings Website Refresh
Wardrobe Icons - Before & After Case Study
Willberry Wonder Pony Charity
New Faces at Skywire
De Beers Jewellery Website Refresh
Drive More Sales by Improving eCommerce Performance
Think Pink
NUXE Summer Facebook Competition
Summer Sales 2016
Instagram Reaches 500 Million Users
Father’s Day Gift Guide
Skywire’s Guide for Summer Weddings 2016
Pinterest for eCommerce
Magento 2
Magento Imagine 2016 Excellence Awards Finalist
Q&A with Cristina Boydell: Digital Account Manager at Skywire Studios
Fashion goes digital
Benefits of the latest Google PPC ad change
Elemental Herbology Magento Rebuild
Why Should You Build a Responsive Website?
Skywire at London Fashion Week 2016
Skywire’s weekend retreat to Tonedale House
Digital Marketing Trends 2016 for luxury brands
When to post on social media
Pretargeting: The online marketing technique of 2016
Happy Holidays from all at Skywire
SkyWars – The Force Awakens Review
Checkout this Infographic
Black Friday & Cyber Monday Round up
The Power of Video Marketing
Welcome to Skywire for all things digital
Skywire Developers Do Mage Titans
Skywire’s Christmas Gift Guide 2015
Mary Ching - Case Study
David Morris - Case Study
6 Top Tips in getting your digital business ready for Christmas
