Canary Wharf Group

Canary Wharf Group brings together places to visit, work, live and build businesses. Across multiple sites and brands, Skywire combines strategy, creative, technology and marketing to shape digital experiences for destination visitors, residents, businesses and property audiences.

Skywire designed and built the custom WordPress platform and flexible editorial system behind this work. Reusable components support events, maps, directories, campaigns and residential property journeys, while search, filters and structured content help people navigate a large and frequently changing mix of information. This adaptable foundation allows each site to serve its own audience and identity.

The platform connects with Salesforce and Salesforce Marketing Cloud. Residential availability is synchronised into WordPress to support apartment discovery, filtering and enquiries, while integrated forms connect property, destination and campaign experiences with customer communications. Together, these integrations bring customer journeys and operational systems into one coherent experience.

Skywire continues to support and develop Canary Wharf Group's digital estate. Recent work includes new editorial and event components, enhanced search and directory experiences, residential journeys, form improvements, accessibility and performance optimisation, helping the sites evolve alongside new destinations, properties, campaigns and audience needs.